This Privacy Policy was last updated in June 2026. j188 may update this policy from time to time. Material changes will be communicated to registered users by email and/or a notice on the Platform.
1 Introduction
j188 ("we", "us", "our", "j188") operates an online sports betting and casino platform accessible at https://j188.lat (the "Platform"). This Privacy Policy describes how j188 collects, uses, discloses, retains, and protects personal information provided by individuals ("you", "User") who access or use the Platform, including Pakistani users who register accounts and engage in betting or gaming activities.
j188 is committed to handling your personal information with transparency, integrity, and in accordance with the privacy principles set out in this policy. By registering on j188 or otherwise using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described herein.
This Privacy Policy should be read in conjunction with j188's Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.
2 Personal Data We Collect
j188 collects personal information through several means, including information you provide directly, information collected automatically through your use of the Platform, and information received from third-party sources. The categories of personal data j188 may collect include:
2.1 Information You Provide Directly:
- Registration data: full legal name, date of birth, Pakistani mobile number, email address, and account password (stored in hashed form).
- Identity verification documents: copies of government-issued identification such as a Computerised National Identity Card (CNIC), passport, or driving licence, collected when j188 requires age or identity verification.
- Financial information: payment method details necessary to process deposits and withdrawals, including mobile wallet identifiers (e.g., your JazzCash or Easypaisa registered mobile number) and bank account details for HBL, UBL, Meezan Bank, or Bank Alfalah transactions. j188 does not store full card numbers or banking credentials beyond what is necessary for transaction processing.
- Communications data: the content of messages you send to j188's support team, feedback, or correspondence.
2.2 Information Collected Automatically:
- IP address, device type, operating system, browser type and version.
- Pages visited, features used, betting and gaming activity, session duration, and clickstream data.
- Approximate geolocation data derived from IP address.
- Cookie identifiers and similar tracking technologies (see Section 7).
2.3 Information from Third Parties:
- Identity verification and anti-fraud data from third-party verification service providers.
- Payment processing data from JazzCash, Easypaisa, and banking partners.
- Anti-money laundering screening results from compliance service providers.
3 How j188 Uses Your Personal Data
j188 uses your personal data for the following purposes:
- Account management: creating and maintaining your j188 account, authenticating your identity at login, and processing account-related requests.
- Service delivery: enabling you to place bets, play casino games, make deposits, and withdraw winnings through the Platform.
- Payment processing: processing PKR deposits from and withdrawals to your registered Pakistani payment methods.
- Identity and age verification: verifying that you are at least 18 years of age and that the details you have provided are accurate, in compliance with responsible gaming obligations.
- Responsible gaming: monitoring your gaming behaviour to identify potential signs of problem gambling and, where appropriate, taking action in line with j188's Responsible Gaming Policy.
- Fraud prevention and security: detecting, investigating, and preventing fraudulent transactions, unauthorised account access, bonus abuse, and other prohibited activities.
- Legal compliance: complying with applicable anti-money laundering (AML), counter-terrorism financing (CTF), and know-your-customer (KYC) obligations.
- Platform improvement: analysing usage patterns to improve the Platform's features, performance, and user experience.
- Marketing communications: sending you promotional offers, bonus information, and updates about new features on j188, subject to your marketing preferences and applicable law. You may opt out of marketing communications at any time.
- Customer support: responding to your queries, complaints, and support requests.
4 Legal Basis for Processing
j188 processes your personal data on one or more of the following legal bases:
- Contractual necessity: processing is necessary to perform the contract between you and j188 (i.e., to operate your account, process bets, and facilitate payments).
- Legal obligation: processing is required to comply with applicable AML, KYC, and responsible gaming legal and regulatory obligations.
- Legitimate interests: processing is necessary for j188's legitimate business interests, including fraud prevention, security, and platform improvement, where these interests are not overridden by your data protection rights.
- Consent: where j188 relies on your consent for specific processing activities (such as marketing communications), you have the right to withdraw that consent at any time.
5 Data Sharing and Disclosure
j188 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. j188 may share your personal information in the following limited circumstances:
- Payment processors: your payment information is shared with JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, or other applicable payment service providers solely to process your transactions.
- Identity and compliance providers: identity verification, KYC, and AML screening service providers who assist j188 in meeting its legal obligations. These providers process your data under contractual obligations of confidentiality.
- Technology service providers: cloud hosting, data analytics, and platform infrastructure providers who process data on j188's behalf under data processing agreements.
- Legal authorities: law enforcement agencies, regulatory bodies, or courts where j188 is required by law to disclose information, or where disclosure is necessary to protect j188's legal rights or to prevent imminent harm.
- Business transfers: in the event of a merger, acquisition, or sale of all or substantially all of j188's assets, your personal data may be transferred to the acquiring entity, subject to the same privacy protections.
All third parties with whom j188 shares personal data are required to handle that data in a manner consistent with applicable data protection principles and are contractually prohibited from using it for purposes other than those specified.
6 Data Retention
j188 retains your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the duration of your account's existence and for the period required to comply with applicable legal, regulatory, tax, and accounting obligations.
Specifically:
- Account and transaction data is retained for a minimum of 5 years following account closure, in line with AML and financial record-keeping requirements.
- Identity verification documents are retained for the period required under applicable KYC regulations.
- Customer support communications are retained for a reasonable period to resolve disputes and improve service quality.
Following the expiry of applicable retention periods, j188 will securely delete or anonymise your personal data.
7 Cookies and Tracking Technologies
j188 uses cookies and similar tracking technologies (collectively "Cookies") on the Platform. Cookies are small text files placed on your device that enable j188 to recognise your browser and remember certain information about your visit.
j188 uses the following categories of Cookies:
- Strictly necessary cookies: essential for the Platform to function correctly, including maintaining your login session and enabling core features such as the betting interface and account pages. These cannot be disabled.
- Performance and analytics cookies: used to collect information about how users interact with the Platform — such as pages visited, time on site, and features used — to help j188 improve the Platform's functionality and performance.
- Functional cookies: used to remember your preferences, such as language settings and display options, to provide a more personalised experience.
- Marketing cookies: used, where you have consented, to deliver relevant promotional content and to track the effectiveness of j188's marketing activity.
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the j188 Platform.
8 Your Privacy Rights
Subject to applicable law, you have the following rights with respect to your personal data held by j188:
- Right of access: you may request a copy of the personal data j188 holds about you.
- Right to rectification: you may request correction of inaccurate or incomplete personal data.
- Right to erasure: you may request deletion of your personal data, subject to j188's legal retention obligations.
- Right to restriction: you may request that j188 restrict the processing of your personal data in certain circumstances.
- Right to data portability: you may request a copy of your personal data in a structured, commonly used, machine-readable format.
- Right to object: you may object to j188's processing of your personal data where that processing is based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: where j188 relies on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of these rights, please contact j188 at [email protected]. j188 will respond to requests within 30 days. j188 may require identity verification before fulfilling certain requests.
9 Data Security
j188 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
- SSL/TLS encryption for all data transmitted between your browser or device and the j188 Platform.
- Hashed storage of account passwords — j188 does not store passwords in plain text.
- Access controls restricting which j188 personnel can access personal data, limited to those with a legitimate operational need.
- Regular security assessments of the Platform's infrastructure.
While j188 takes security seriously, no system is completely immune to breaches. In the event of a data breach that poses a risk to your rights, j188 will notify affected users and, where required, relevant authorities, in accordance with applicable notification obligations.
You are also responsible for the security of your own j188 account credentials. Never share your password with anyone, including j188 staff — j188 will never ask for your password.
10 Children's Privacy
j188 strictly prohibits use of the Platform by anyone under the age of 18 years. j188 does not knowingly collect or process personal data from individuals under 18. If j188 becomes aware that personal data has been submitted by an individual under 18, that account will be immediately suspended, any funds held returned where appropriate, and the associated personal data deleted.
If you believe that a minor has registered on j188 or provided personal data without appropriate parental consent, please contact j188 at [email protected] immediately.
11 International Data Transfers
j188's servers and infrastructure may be located outside Pakistan. By using the j188 Platform, you acknowledge that your personal data may be transferred to, stored, and processed in jurisdictions outside your country of residence. Where such transfers occur, j188 takes appropriate steps to ensure that your personal data receives an adequate level of protection consistent with the principles set out in this Privacy Policy.
12 Changes to This Privacy Policy
j188 reserves the right to update this Privacy Policy at any time. When material changes are made, j188 will notify registered users by sending an email to the address on file and/or by posting a prominent notice on the Platform. The updated policy will state the revised effective date at the top of the document.
Your continued use of the j188 Platform following the effective date of any changes constitutes your acceptance of the updated Privacy Policy. If you do not agree to the updated policy, you must discontinue use of the Platform and may close your account.
13 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or j188's handling of your personal data, please contact j188's privacy team:
- Email: [email protected]
- Subject line: "Privacy Request – [Your Registered Email]"
- Response time: j188 aims to respond to all privacy requests within 30 days.
- Support hours: 24/7, Pakistan Standard Time (PKT)
- Language: English only
For urgent security matters related to your personal data, please mark your email subject line with "URGENT – Data Security".